Bhubaneswar: The Central Government will launch a week-long campaign on Sunday to observe International Women’s Day (IWD)-2020.
The Ministries of Women and Child Development, Information and Broadcasting, Health and Family Welfare, Human Resource Development, Agriculture and Farmer’s Welfare, Rural Development, Housing and Urban Affairs (HUA), Finance, Defence and Home are launching a campaign to observe the day as a run-up to March 8, celebrated as International Women’s Day across the globe.
The campaign has a theme for all the days beginning from March 1. The themes that are being observed are education, health and nutrition, empowerment of women, skills and entrepreneurship and participation in sports, special circumstances, rural women and agriculture and urban women.
A special programme by celebrity chef, Sanjeev Kapoor will be telecast by Doordarshan during the entire week highlighting special recipes of healthy and nutritious food for women during pregnancy and lactating period.
At least 14 women oriented Hindi movies like Sarabjeet, Raazi, Tumhari Sulu and Parineeta will be telecast on Doordarshan during the period.
Doordarshan is also organising special programmes to commemorate the contribution of women members of the Indian Constituent Assembly to honour their contribution in the foundation of the Indian Republic.
DD Kisan will telecast programs on women agriculturists, inventions in agriculture by women, the role of women in animal husbandry and food processing. The regional units of the News Services Division of All India Radio will also conduct extensive programmes from Sunday like talk shows, features and exclusive programmes for women.
Similarly, the Ministry of Health and Family Welfare will organise camps for women on health and wellness and Anaemia while Ministry of Human Resources Development in collaboration with the University Grants Commission (UGC) will conduct round tables on women empowerment on seven themes in about 40 central universities around the country.
Road shows will be organised by the Housing and Urban Affairs Ministry during this period on Pradhan Mantri Awas Yojana (PMAY) in Lucknow, Patna and Thiruvananthapuram to educate and inform women on how to benefit from the PMAY scheme.
On March 7, the Rural Development Ministry will hold an event in New Delhi where women Self-Help Groups (SHGs) will be invited to interact and discuss various issues related to the SHGs with Minister and senior officials.
Ministers and Secretaries of various Ministries and experts from different fields will be writing articles in their areas of specialization related to women.